Local Made Global
”Persistence wins”. In the north of Sweden, this saying is well-known and commonly expressed. Implicitly, is states that changing one’s mind and altering your ideas isn’t something to strive for. Stick to your plan, believe in what you do and just soldier on. Sooner or later, your way of living and thinking will become the most popular.
The ambition is Chrystal clear, to become world-leading in what is often called ”local made global.”
”Persistence wins”. In the north of Sweden, this saying is well-known and commonly expressed. Implicitly, is states that changing one’s mind and altering your ideas isn’t something to strive for. Stick to your plan, believe in what you do and just soldier on. Sooner or later, your way of living and thinking will become the most popular.
From working summers picking berries in the woods of Västerbotten as children to the recurring visits to Ammarnäs, where the idea of founding EOE was first born – Emilia and Erik Lindmark have continuously spent a great deal of time in the wild. There was no hesitation whatsoever that nature would play a central role both in product and in brand philosophy. It really couldn’t have been in any other way. ”We are doing this because we grew up with it. Seriously, it isn’t more complicated than that”, Erik explains.
All EOE frames have their staring point in northern Sweden. A landscape so rich in varied nature and in raw materials just waiting to be taken into use. It’s from the north the inspiration to the EOE-specific design derives and it’s from here the materials for the frames are gathered.
Horns from reindeers who have browsed calcareous grounds. Birch trees from The City of Birches (as the EOE-founders hometown of Umeå is often referred to) and quartz hand-picked in the forests outside of Kiruna in the very north. All in all, everything that EOE does happens with the same philosophy and objective: to leave as little footprint as only possible.
Recycled steel
Steel is one of the most naturally sustainable materials we have. It can be used time and time again without losing any quality or strength. Since Sweden is a country very rich in steel, it is a matter of course that EOE uses Swedish and mainly recycled steel in all metal frames. The steel (AISI301) comes from Sandvik industries.
Friendly Acetate
The acetate used in all EOE frames is made out of a mix of wood and cotton pulp. The process for the making of the cellulose acetate contains a treatment of two different fibers; seeds (cotton) and wood (from conifer and broadleaf deciduous trees). Both wood and cotton are renewable resources and available and easily accessible in our very close nature.
What separates the EOE biodegradable acetate to the acetate that is normally used for eyewear, is foremost that it doesn’t contain any petroleum or phthalates – which are considered to be so poisonous it’s even forbidden in the production of toys and children’s products.
Regrind
When Erik Lindmark in the early years of EOE visited eyewear brands throughout Sweden, he noticed that their droors were full of frames that never had been sold. At the same time, consumers had no way of getting rid of their used frames in a satisfying way. Sooner or later, they simply ended up in the trash. Each year, about three billion frames are sold globally. It was easy to see there was a problem to solve here.
